Businesses of all sizes can benefit from using professional press release services to distribute press releases to local, national and international media outlets.

Consider providers that offer customizable features tailored specifically to your needs – for instance, including videos or photos as part of your press release can make it more visually engaging. Also keep the cost in mind, which could change depending on additional features or add-ons.

Targeted Distribution

The best press release services provide many features to boost a company’s visibility online, such as SEO optimization, syndication to multiple news outlets and aggregators, visual enhancements such as photos or videos and monitoring their own press releases for trends; some even provide media watch services and outdoor ad solutions such as billboards or airport terminal screens.

Top press release services provide packages tailored to different business types and budgets, helping you target specific journalists or influencers based on their area of expertise and interests – ideal when trying to reach niche audiences that may not be well served by mainstream media outlets. Furthermore, many of these services allow brands to synchronize distribution via social media channels associated with them.

PRNewswire is one of the top options available, providing your press release to thousands of media outlets and aggregators across the world. They even offer a free version for small businesses and premium plans with guaranteed placements and search engine optimization features.

Business Wire offers another effective option to track and measure results with their dashboard. There are various tiers and prices to choose from; their most cost-effective plan includes free online press release publishing as well as social media posting capabilities.

Free Distribution

There are various free press release services that provide effective means of increasing company visibility. They do this by improving SEO and spreading news in print media, news channels, curated websites and social media. Furthermore, these services can also help build relationships with journalists and influencers within your industry – though keep in mind they may not be as efficient.

The top press release service offers multiple plans for multiple releases and may even provide video. Their prices are reasonable and they provide a comprehensive analytics report. They also have access to various media contacts for guaranteed placements on their roster; plus their website is user-friendly with responsive customer support teams ready to answer any inquiries about your account.

PRLeap stands out among press release services by offering high-quality content to journalists and influencers worldwide. Their global network includes over 1200 outlets that feature their high-level journalist connections, targeted distribution, pay-as-you-go pricing model and comprehensive reporting tool for measuring return on investment; plus they feature multimedia attachments and hyperlinks as well as fast turnaround times – perfect for businesses as well as individuals across different industries.

Customized Distribution

No matter the size or budget of your company, a press release service can fit both your needs and budget. Most services provide different distribution options – free or paid – so businesses can reach journalists and public influencers while increasing visibility on search engines to drive more online traffic and sales.

eReleases is an affordable PR company offering businesses looking to spread their news with a wider audience an affordable solution. Their experienced in-house copywriters include former journalists who understand business nuances. As such, authentic pieces that rank higher in search results can be created. Plans start from US$299 and include AP Newswire distribution while there are paid tiers which guarantee more media syndications opportunities.

This global network reaches media outlets, newsrooms, blogs and social media platforms worldwide. Their packages can also cater to specific industries – like financial – with dedicated account managers available 24/7 for assistance if any concerns or queries arise.

This service boasts an expansive set of features, but its pricing structure can be confusing. It doesn’t offer as straightforward a pay-as-you-go model as other competitors do and may become costly if credits go unused. Best for digital-first brands who prioritize data reporting and analytics


Press release distribution services can help you maximize the potential of your content by targeting it to journalists and media outlets that best suit it. Their experience, connections, and databases ensure your releases reach their intended recipients quickly and at the appropriate time. They may even offer multimedia options such as photos or videos to engage readers more fully and increase media coverage.

PRWeb is one of the premier online press release services. Their user-friendly platform and real-time performance metrics make it easy to gauge how well your content is doing, making planning affordable plans suitable to individual needs easy.

BusinessWire is another premier press release service with extensive global reach, reaching more than 100,000 media outlets in 162 countries and covering multiple industries and demographic audiences. Their network includes Dow Jones, Thomson Reuters, Associated Press, Bloomberg and Agence France-Presse; additionally they offer financial feeds and search engine optimization (SEO) options.

BusinessWire not only delivers press releases but also provides news aggregation and media monitoring services. Their international and domestic market databases feature dedicated account managers; reports include direct links to your release as well as audience measurement data and social media submission statistics; also, this service allows businesses to monitor sentiment analysis and discover trends across major business channels.

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