Which logo would be the icebreaker for the success of your business? Finding the ideal logo for your company and then indicating the change from an idea on paper to an active firm is a difficult task. Since you might go through a lot of pressure when creating a logo design for your company, we are here to help you choose the perfect logo. To help you dissolve some of your stress, take a look at the different types of logo design to consider.
3 Types of Logos
All of those logotypes are for different purposes to ensure that your business is being served and is targeting the right audience. Following are the different types of logos:
- Wordmark logos
- Monogram logos
- Combination logos
Wordmark Logo
Wordmark, also known as ‘logotype’ is the most classic, simple, and pure form of logo design that only and simply features the brand’s name. The wordmark features no symbol or illustration, so the text becomes the centerpiece, prominent, and the visual mark of a brand. But if you think there’s no artistic flair when opting for a wordmark logo, let us correct you.
Even though the wordmark logotype doesn’t feature any graphics, symbols, or illustrations it gives you the choice of choosing typeface, color, character features, spacing, and shapes because the way the words are used conveys meaning and evokes the brand’s personality, which may be serious, amusing, artistic, or instructional.
Examples of Successful Brands Using Wordmark Logo
- Coca Cola
- Calvin Klein
- CK
- Micheal Kors
Monogram Logo
A Monogram logo, also known as a letter mark logo or logo variation only contains 1-4 letters and most frequently, the first letter or initials of a firm. It transforms a company’s identify into a captivating graphic as opposed to employing a conventional symbol.
If you want to increase brand identification, you can think about including the full name of your business beneath the logo. The initials naturally form the focal point of the logo. They must be readable and memorable in your design. If your business is fresh to the scene, you might want to consider placing your whole company name alongside the logo to increase recognition.
Examples of Successful Brands Using Monogram Logos
- Louis Vuitton
- Chanel
- Gucci
Combination Logo
A wordmark or lettermark paired with a symbol (commonly referred to as a logomark) makes up a combination logo. Its adaptability helps make it the most widely used type of logo design. When appropriate, you can use just the wordmark or lettermark in place of the whole sign (for example, in favicons or social network profile pictures). A combination mark allows a sign to be placed next to, above, below, or within the text. Sometimes it may even stand in for a certain letter of the business name.
Examples of Successful Brands Using Combination Logos
- Adidas
- Burger King
- Doritos
- Lacoste
How to Choose the Right Logo Design Type for Your Business?
We hope that now you must have understood these different types of logos, it’s time for you to choose which logo type fits your business goals. Now that you’ve familiarized yourself with the various logotypes, each boasting its unique attributes and strengths, it’s time to delve deeper into the process of selecting the perfect one for your enterprise. We understand that this decision is pivotal, as your chosen logo will become the face of your brand, leaving a lasting impression on customers and shaping their perceptions of your business.
Keep in mind that your logo will exist both physically and digitally. The list of uses for logos is endless: it will be resized, printed on paper, uploaded as a profile image, etc. Brands frequently create designs with and without a symbol (or monogram) to have both options available.
Since a logo must be used across various digital channels in the age of social media, this practice has grown particularly popular. A monogram or symbol-only variant can make your design more adaptive if your company name is too long to fit in a small space like a square profile photo. Combination logos are the preferred choice for new businesses looking for the benefits of both a distinctive typography and a distinctive symbol. But if you want to opt for simplicity then Wordmark logos do their job best.
Regardless of the style of logo you use, the design should convey your company’s image. It will be simpler to distinguish your product or service from those offered by competitors and gain attention within your target market if it stands apart from those businesses. To make the choice of choosing between different types of logos and understand which one works best for your business you can also hire a web design company to design the logo for your business.
Conclusion
Your logo is an essential part of your brand’s identity and can significantly impact how your business is perceived. By following some basic practical tips and seeking expert guidance from the best web design company in Dubai, you can create a logo that stands out, leaves a lasting impression, and helps your business thrive.
